The amount of money that consumers shell out to gamble is signifcant. Zynga's poker game also has a two-year headstart, having launched in 2008, suggesting there's a lot more growth for IGT's Double Down. It's reported by AllThingsD to be making $140,000 a day in revenue. On a monthly basis, it has some 4.7 million people playing games in its virtual casino, up from 3.3 million in October. While those numbers don't compare to Zynga's Texas Hold'em (about 6.7 million daily active users, and nearly 30 million monthly active users, according to AppData), Double Down appears to be making a mint in revenue. Double Down CEO Greg Enell plans to remain with the firm, which currently employs 70 people, to meet those goals.īy the end of last year, the Seattle-based casino-style social gaming company, which attracts a mostly female demographic, according to market research firm Inside Social Games, started attracting 1.4 million active daily players. The rest includes $85 million in retention payments over two years and up to $165 million in a cash earn-out over the next three years if Double Down meets milestones. 4 game on Facebook, after having launched not even two years ago.įor the size, scale and growth opportunities in social gaming, International Game Technology (NYSE: IGT) announced late Thursday that it's buying Double Down Interactive for $500 million, of which $250 million is in cash up front.

So popular and lucrative are these games that DoubleDown Casino, developed by Double Down Interactive is considered the No. Gambling is big business, and a lot of that gaming action without the 'real' cash wins - blackjack, slot machines, video poker, roulette - is apparently happening on Facebook. 4 'popular' game publisher on Facebook with cash and earn-outs

Facebook casino game